About this app

Mum & Baby: your personal NHS guide for pregnancy, birth and beyond This app is your guide to all the options available for your maternity care in . Using this app you can:

• explore and choose where to give birth
• find all the key information you need for having a baby
• keep track of all your appointments
• create your own personal care and support plan for pregnancy, birth and beyond.

The Mum & Baby app is personalised for women/birthing people who use NHS maternity services in , however the resources can be be used by any women/birthing people and their families seeking maternity support and information.

Credit

The first version of Mum & Baby was launched in 2014 and was built through the initiative of Dr Sunita Sharma, Lead Consultant of Postnatal Services at Chelsea and Westminster Hospital NHS Foundation Trust, supported by CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust (CWPLUS Registered Charity No.1169897). The app was subsequently expanded and updated. The app continues to be supported by CW+, Imagineear Health and the North West London Local Maternity and Neonatal System. The app receives valuable contributions from a Clinical Reference Group and a wide range of specialist stakeholder and user groups from across England.

Reviews and updates

The content of the app is reviewed and updated regularly by the North West London Local Maternity and Neonatal System in collaboration with a wide variety of stakeholders. If you detect any issues with the app, please email: mumandbaby.nwl@nhs.net. We will get back to you within 72 hours.

Acccessibility

This app is provided by Imagineear Ltd in collaboration with CW+ and the North West London Local Maternity System. We want as many people as possible to be able to use this app. We also recognise and respect the wide range of people it is here to support. We have made every effort to achieve Level AA conformance with the Web Accessibility Guidelines (WCAG) version 2.1, but we are aware there may be features of this app that might result in accessibility issues for some users. This app is therefore partially compliant with the WCAG AA standard. We are always looking to improve the accessibility of this app. If you find any problem or think we are not meeting accessibility requirements, please contact: legaldepartment@imagineear.com who are responsible for dealing with these reports.

Disclaimer

The information and suggestions included in this app are intended to inform you about a range of topics related to having a baby. Care has been taken to include information that is in line with the guidance, advice and/or quality standards that are approved by a range of organisations like the RCOG (Royal College of Obstetricians and Gynaecologists), UNICEF (United Nations International Children’s Emergency Fund) and NICE (National Institute for Health and Care Excellence). It is intended that content of this app be used as a supportive resource only. The content is not a substitute for specific advice. Where you have any concern as regards the safety and wellbeing of yourself or your baby you must seek medical advice and not rely upon the details contained with this app. Inclusion of named agencies, websites, companies, products, services or publications in this app do not constitute a recommendation or endorsement by the North West London Local Maternity System.